{"id":1521,"date":"2023-10-24T07:23:08","date_gmt":"2023-10-23T23:23:08","guid":{"rendered":"https:\/\/digitspark.co\/blog\/tag-%e6%96%b0%e6%90%9c%e5%b0%8b%ef%bc%9a%e3%80%8c%e7%a4%be%e7%be%a4%e3%80%81%e7%9f%ad%e5%bd%b1%e9%9f%b3%e3%80%8d%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%e5%8f%8a%e8%83%8c%e5%be%8c%e7%9a%84%e6%b6%88\/"},"modified":"2025-12-12T07:54:08","modified_gmt":"2025-12-11T23:54:08","slug":"tag-%e6%96%b0%e6%90%9c%e5%b0%8b%ef%bc%9a%e3%80%8c%e7%a4%be%e7%be%a4%e3%80%81%e7%9f%ad%e5%bd%b1%e9%9f%b3%e3%80%8d%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%e5%8f%8a%e8%83%8c%e5%be%8c%e7%9a%84%e6%b6%88","status":"publish","type":"blog","link":"https:\/\/digitspark.co\/en\/blog\/tag-%e6%96%b0%e6%90%9c%e5%b0%8b%ef%bc%9a%e3%80%8c%e7%a4%be%e7%be%a4%e3%80%81%e7%9f%ad%e5%bd%b1%e9%9f%b3%e3%80%8d%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%e5%8f%8a%e8%83%8c%e5%be%8c%e7%9a%84%e6%b6%88\/","title":{"rendered":"#Tag New Search: “Social Media & Short Video” Marketing Trends and the Consumer Psychology Behind Them"},"content":{"rendered":"

It’s not just Gen Z consumers who are enthusiastically using social media and short videos on these platforms; this trend has extended to consumers of all ages, changing their lifestyles. The diverse user groups of platforms like TikTok, Xiaohongshu, and Instagram Reels have prompted brands to be more proactive in their content marketing, creating videos tailored to various demographics and product themes. For example, Reels videos have evolved from showcasing fashion, travel, dance, or challenges to now including videos on selling houses, parenting tips, and more, covering virtually every aspect of life.<\/span><\/p>\n

In the era of social media, although “using search engines” is still the first instinct for most people when looking for information, people are more willing to be “fed” by the video and audio content of social media apps when searching for everyday topics, time-killing, life information, and social topics. Or\u00a0<\/span>they directly use TikTok and Instagram as search engines and enter #hashtags as keywords<\/span><\/strong>\u00a0. These intuitive behaviors are becoming more and more common, such as searching for recommendations for izakayas and cafes with unlimited hours in Taipei.<\/span><\/p>\n

\u25bc According to\u00a0<\/span>DATAREPORTAL’s “Digital 2023: Taiwan”<\/span><\/a>\u00a0statistics, when Taiwanese consumers search for brand information, the number one channel they use is search engines, and the second is social media (accounting for 40.3%).<\/span><\/p>\n

\"\"<\/p>\n

To cater to consumer trends, various B2C brands are experimenting with using\u00a0<\/span>short videos on social media to showcase<\/span><\/strong>\u00a0their marketing efforts, such as advertising exposure, boosting sales, and enhancing member interaction . They are also researching and incorporating numerous hashtags into their content. This not only allows for a rapid expansion of their audience reach, but also allows viewers to easily gain insights from comments and likes. If the comments section sparks active discussion and answers consumer questions, it can significantly boost conversion rates and sales.<\/span><\/p>\n

Consumers’ motivations for sticking to social media: self-image<\/span><\/h2>\n

Consumers (especially Generation Z) frequent social media primarily for three reasons:\u00a0<\/span>building social networks, establishing a persona to gain self-identity, and obtaining a quick sense of happiness<\/span><\/strong>\u00a0. People also interact with brands’ social media platforms to complete their “self-image” and “find emotional resonance.” This interaction is not limited to consuming brand products; by tagging friends in the comments section of posts and replying to discussions with strangers, they demonstrate their understanding of the information in the posts, showcase their taste, and gain a sense of belonging by “connecting with like-minded people.”<\/span><\/p>\n

Further Reading<\/span>\uff1a<\/span><\/p>\n